Thursday, May 08, 2014


Alicia Keys
Alicia Keys is smelling like money. The Grammy-winning singer has signed on to be the new face of Parfums Givenchy.
According to WWD, the “Girl on Fire” will begin appearing in ads for an undisclosed Givenchy fragrance in September.
“I’m honored to introduce the world to the newest scent by Givenchy,” said Keys. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine.”

This marks Keys’ first beauty contract. She has previously landed endorsements with Reebok, BlackBerry, and American Express.
Past Parfums Givenchy spokespeople have included Justin Timberlake, Liv Tyler, Uma Thurman, and Amanda Seyfried.
In addition to contributing “It’s On Again” for The Amazing Spider-Man 2soundtrack, Keys has been in the studio with Pharrell and Swizz Beatz working on her new album.

View image on Twitter
So proud to be part of the @ParfumsGivenchy family! Much love & Divine energy! Love forever, Alicia

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