Rex
Manchester United could earn an extra £17million a year if they sold naming rights to Old Trafford, according to a new report into sponsorship rights.
The study from valuation experts American Appraisal has revealed just how much money each Premier League club could expect to bring in if they were to follow the examples of Manchester City and Arsenal who are the only two sides to take the plunge and sell off stadium naming rights.
Whereas United would be in line for a £17million annual windfall, they would still lag behind local rivals Manchester City , whose earning power currently stands at £18million.
Despite this, United's earning potential is still more than £10million ahead of current Premier League leaders Arsenal, who are third on American Appraisal's list at £6.75million, ahead of Liverpool (£6.06million), Tottenham (£5.76million) and Chelsea (£5.45million).
If all Premier League sides were to sell their naming rights it would raise an extra £50million in revenue.
American Appraisal managing director Mike Weaver was quick to point out some of the benefits for selling naming rights.
“The real opportunity is for those clubs who have not yet made the leap of faith to re-name their stadiums," he said. "There is untapped revenue and when it comes to negotiating shirt sponsorship, stadium naming rights has to be a strong consideration too.”
The report also points out that it would be a risk to rebrand such an iconic stadium, as it would push the value down somewhat.
With the introduction of UEFA's financial fair play regulations, stadium naming rights are likely to become a more important way of increasing revenues for Premier League sides.
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