Oh, it's happening!
Miley's eXXXtra raunchy showstopper made her THE most talked about celeb in the world AND it increased MTV's ad sales by a whopping 10%.
YUP. After a painful 6% decline, the network reported that they've raked in ad revenues of $4.86 billion for the quarter and it's all thanks to the millions of Miley's smilerz and haterz who just had to see her grind up on that foam finger!
Who knew a few tongue wags could have so much power??! LOLz!