The disturbing advert for the newborn baby posted on OLX was live on the site for 12 hours
[Dailymail] A baby in Brazil has been offered for sale for £267 (R$1000) on a website because the parent claims it will not them sleep.
Brazilian police have launched an investigation into the advert, which was posted on Tuesday on the OLX classified website.
The advert features a baby of only a few months old dressed in a blue outfit, alongside the caption: 'Cries a lot and did not let me sleep and I have to work to survive.'
The advert was active for more than 12 hours on the site before the company withdrew it for breaching the terms and conditions by advertising ‘inappropriate content’.
Police Child Protection officer, Marcela Orçai, from Aparecida de Goiânia, said they are trying to track down the person who posted the advert.
The officer added that records from OLX indicted that a sale had not taken place.
The child was advertised under the Babies and Children’s section.
'We are trying to locate the person who posted the advert. We believe that the individual may live in the Campos Eliseos neighbourhood of the city but the address given does not exist. Also the phone number listed has no connection with the case,' Orçai explained.
The officer warned that police would make the culprit 'answerable for their actions.'
OLX classified website is the largest consumer trading website in the world with a presence in some 107 countries. Each month the company reports that it receives more than 100 million users buying and selling goods and services on its free classified site.
Police said the advertiser has offended whether they actually meant to sell the baby or not.
Orçai said it was an offence to publish the baby's image and use the telephone number of another person 'fraudulently'.
Digital law expert Rafael Maciel told O Globo the offence committed was negotiating the sale of a life.
He said: 'If the person is the parent of the child then they can be charged under Brazil’s Children and Adolescents Act for publishing the image improperly. The crime carries a penalty of up to two years in prison.
'However, if that person isn’t linked to the child and has advertised the child without the parents’ consent, it is an even more serious offence of defamation and they can be jailed for up to three years.'
Maciel said that it is precisely for this reason that the culprit should be prosecuted.
'Even though the company has removed it from publication, and acted correctly, nothing guarantees that the image was effectively erased and will not be posted in the future on another site.'The officer said: 'On the internet an image spreads very quickly, particularly on a site as well known as this one. Perhaps the author doesn’t realize the implications. It’s worth warning others not to do the same because the internet is not the place for this kind of joke.
The lawyer pointed out that it is difficult for a website of this scale and with this level of transaction to monitor everything that gets posted beforehand.
OLX, which was created in 2006 and begun operating in Brazil in 2010, made it clear that it has no involvement in transactions between advertisers and customers who use the platform.
A company spokesperson said the advertiser would have automatically been obliged to accept the terms and conditions regulating the site and pledged responsibility for the material before posting the offending sale.
In April this year a traveller was arrested on suspicion of selling her 12 year old daughter for R$5,000 (£1,340) in Cromínia, in the same state of Goiás. The child had been handed over to a 28 year old man. Police found the youngster and she was returned to her father.
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